Facebook and Instagram’s paid verification launches in the US

An image showing the Facebook logo surrounded by blue circles
Image: Nick Barclay / The Verge

Meta’s paid verification system for Facebook and Instagram is now rolling out in the US, CEO Mark Zuckerberg announced on Friday. First introduced in Australia and New Zealand in February, “Meta Verified” gets you benefits like a blue verification badge, proactive impersonation protections, and direct access to customer support. The subscription costs $11.99 per month on the web and $14.99 per month on mobile devices.

However, the US version of Meta Verified won’t get you increased visibility and reach like it does in Australia and New Zealand. “We heard feedback that how this piece of the offering worked was causing confusion, so we’re taking the time to further explore its value and learn before we consider expanding this component…

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